Commercial photography is photography for business use, such as product placements or adverts. It can also be used to enhance text in restaurant or cafe menus, corporate brochures and the like. The main point behind commercial photography is promoting or selling products, services, or the companies behind them.
The market can be highly profitable for commercial photographers, considering the field is so broad, with space for both traditional and modern photographs. The following the are the most common applications of commercial photography nowadays:
Commercial photography for products or product lines emphasize the features, details and feel of a certain product or its design.
A business can use also use commercial photography to market itself, or certain parts of the work it does. There is, however, a huge difference between commercial photography, which is usually done in an isolated environment or a studio, and industrial photography, which usually happens on site. Commercial photography pros do not usually accept industrial photography assignments. Building or architectural photography is a popular method of promoting a business, which is presented as a product.
Commercial Food Photography
Food photography is usually performed for cafe or restaurant menus or culinary sections of magazines and other publications. A mastery of still-life shots and nature is a must in food photographers. Pictures are taken either to highlight the food or create feels for a venue. Restaurant or cafe food shoots are often done in the venue, so the photographer will need portable lighting and backgrounds.
Fashion photography is inarguably the most popular form of commercial photography today. Such pictures can be seen almost everywhere, from the TV to fashion magazines to billboards and more. There are many styles and techniques involved in commercial fashion photography. For instance, catalogue photographs usually zoom in on the details of the garment, while editorial shots have a more dramatic and unusual take to it.
Since its invention in the 19th century, portrait photography has been one of the most bankable specialties in the photography industry. There is a whole dynamic for photographers to be able to manipulate lighting and shoot the human body, entire families or any groups of people, and bringing out the best in them. Portrait photograph enjoys the highest demand, reason why there are so many outlets offering this service everywhere today.
If you’re on the hunt for a good commercial photographer, you can start online, but be sure to check the background of every prospect you’re eying. How many years have they been in business? Good photographers are experienced photographers. You definitely need to take a look at their portfolios. Lastly, try to get them to chat with you on the phone about your project. This way, you can tell if you could get along. You don’t want a photographer you don’t like because it could affect the final outcome of the photos.